3 Tips to Survive and Excel at Your First Trade Show

If you have a successful business, then you know that trade shows, also known as exhibitions, are extremely important to promoting your business and boosting revenue. If you …

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If you have a successful business, then you know that trade shows, also known as exhibitions, are extremely important to promoting your business and boosting revenue. If you are unfamiliar with what a trade show is, it is an organized event where companies show their latest products and services, as well as create new business connections, and see how customers react and feel towards their new products and services. Since trade shows can heavily influence how successful your business will be in the upcoming year, it is extremely important that you enter a trade show completely prepared. Since trade shows can be overwhelming and intimidating, here are three tips to help you survive and excel at your first trade show.

1.) Have a Phenomenal Exhibition

This is argumentatively the most important tip on this list. Having a visually appealing, as well as efficient stand is what is going to most likely attract customers and other industry partners. If you don’t know where to start, or how to build an attractive exhibition, then look into hiring a design service. One website, n’Stands, provides you with a list of professional stand designers, such as companies who have created renowned international exhibition stands in London. Thus, if you feel lost, while designing your exhibition, then leave it to a professional.

2.) Dress Appropriately

The worst situation would be having an appealing exhibition, but an unappealing staff. This doesn’t mean that you should only bring along people with supermodel looks. This means that everyone in your exhibition should be well-groomed, as well as dressed comfortably and correctly for the products and services that you provide. You need to keep in mind that you are going to be standing for multiple hours, and that the temperature in the trade show may fluctuate. So, it may not be the best idea to wear new and uncomfortable shoes, as well as something that you can’t layer. If you are having trouble finding an appropriate outfit to wear, you could always opt in wearing company t-shirts with a nice pair of pants. Also, wearing a company t-shirt is a great marketing tool.

3.) Never Go Alone

Lastly, don’t go to the trade show by yourself. Since a ton of potential customers, as well as industry partners and potential investors will be walking around throughout the day, you are going to have to consistently discuss your product or service, as well demonstrate it, and even provide samples. This is a humungous job and responsibility for just one person. Also, since trade shows last all day, you are most likely going to want to take a break to go to the bathroom and grab lunch. You can’t do this if you’re by yourself, unless you feel comfortable leaving your exhibition empty. So, bring along at least two people to help you market your product and keep you company.

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