Tory Johnson, CEO of Women For Hire, an organization that assists women in seeking and obtaining employment, provides tips on starting a small business in her "Tu-Tory-Al" on "@Work with Tory Johnson."
According to Johnson, the four key questions one should ask (and answer) before starting a small business are:
- What kind of product or service drives the business and is the business owner qualified to deliver it?
- Who is the target market and how will they be reached?
- What will be the business costs and how much revenue can be earned?
- What is the marketing plan or strategy?
Johnson describes this business startup analysis a “Small Business One-Pager” and advises that every prospective small-business owner develop one before investing serious time and money into a product or service concept.
