Investors are a different breed of consumer. Marketing 2 Investors provides tips, thoughts and commentary on ways to better locate, serve and organically grow your base of investor clients.

Tuesday, February 19, 2008

A Large Market Of Investors

In 2006, investors:

  • Purchased over 1 million investment homes in the U.S. to the tune of $200 billion;
  • Invested in approximately 100,000 franchises;
  • Borrowed over $600 billion in small business loans;
  • ...and that’s only part of the story.

There are literally thousands of other investment options open to individual investors, including:

  • Peer-to-peer loans
  • Tax liens & deeds
  • Private mortgages
  • International real estate
  • Commercial real estate
  • Angel investments (private placements)
  • Precious metals
  • Private REITs

Why is this important?

Because investors are a large market...one capable of providing profitable niches for a wide variety of service providers.

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