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Thursday, March 20, 2008

MyMarketware.com: The FSBO'S Answer to Marketing Real Estate

Marketing was once the FSBO’s biggest obstacle, but one company, MyMarketware, has developed MarketSites to help sellers overcome this obstacle by creating individual home listing web pages for a property.

Whereas other sites list several properties in particular cities, neighborhoods or even streets, MarketSites allows the seller to send buyers directly to their property. View a sample MyMarketware page here. Sellers can upload up to 100 photos of their property, embed audio and video podcasts, change SEO settings with Meta descriptions and keywords and add RSS functionality to their page. Users can also customize links to their page, and modify their link dashboard within their user accounts, allowing them to be reused for future listings:


After paying the flat $39 fee, sellers can create a URL using the physical address of the property, which is a helpful tool for out-of-town buyers who may not know the area in which they are looking to buy.

Listings are syndicated by some of the bigger seller sites like
Trulia, Craigslist, Yahoo and Google Base.
For more information and updates on the site, visit the
MyMarketware blog.

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Wednesday, March 5, 2008

Goodbye, RSS: A Breakup Letter

Dear RSS,

I must confess: After our long and tumultuous love affair, I’ve had just about enough of you and your constant nagging. You pop up to bother me with stories and news that doesn’t matter to me when you know that I’m busy, and if I don’t stop by to check in on you at least once an hour, you somehow find a way to nag me with unread articles and blog posts around dinnertime.

I’ve had enough of your laundry list of headlines. You never let me rest long enough to enjoy you for what you really are: a snapshot of my daily news. Instead, you make perusing the Internet a chore and burden my time with irrelevant headlines that make me ask, “Do you even know me?”

So, I’m leaving you for a better program.

Persai (pronounced per-SIGH) not only filters through my unique and personal search habits to ascertain what’s really important to me based on my interests, it will turn each of my individual interests into a custom page, much like our old friend Google News. And what’s more, when it suggests an article I don’t like, all I have to do is click the little red "X" that means "reject" (you know this term well, RSS) and it will be filtered right out of my system.

Though they are outside of an official launch and still in private beta testing, Persai promises to provide me with a personalized search experience. Sure, it comes with its fair share of problems: all-too-specific searches that don’t provide me with enough material to keep me satisfied, not to mention that most searches rank material based on what’s published most recently rather than what is relevant to my personal interests. Still, I’m a busy girl, and Persai is far and away a better option for me than you ever were, RSS.

Persai won’t eliminate the stream of information being thrown at me from the Web, but it will help me sort through what’s most important: Britney’s latest court appearance or Lindsay Lohan’s most recent stint in rehab. And for that, I am grateful.

Goodbye, RSS. It's been real.

Love,
Marie

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