Infomercial Marketing 101

 As anyone with a good idea or invention knows, your product is only as good as your marketing strategy.  Sometimes a good idea is just that, a good …

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 As anyone with a good idea or invention knows, your product is only as good as your marketing strategy.  Sometimes a good idea is just that, a good idea.  Many inventors never get beyond the garage stage.  Others have the finished product, but it languishes and never gets beyond the local flea market or today’s special on online auction sites.  The best way to avoid immediate failure is to develop a marketing strategy alongside the next new and exciting product to hit the market.  One of the best ways to sell your product is through an infomercial.   Here is a quick look at the art of marketing and the infomercial for those interested in going to the next level of success.

Know Your Product

Although an infomercial tends to last about 30 minutes, you will find that even this amount of time can go by quickly.  It is very important to make each minute count.  You can achieve this by knowing your product.  It may sound simple, but it’s the perfect advice for anyone ready to market a produce with an infomercial. 

There are probably a few products already on the market today that are possibly similar.  So it is important that you highlight what makes your product new, exciting and different from anything on the market today.  The infomercial’s selling power can be seen today from As Seen on TV’s line of products they are aired on any channel and at most any time of the day. 

Sell Your Product by Showing

Most people who watch infomercials tend to be skeptical of the claims being presented to them.  The old adage of “seeing is believing” works well with this type of marketing tool.  You can follow the example of As Seen on TV to see just how they became the largest direct marketing firm in the world.  With their products, there are demonstrations that highlight exactly what a product will do for you.  You can see for yourself that one product chops and dices with ease or that you can remove that horrible pet stain from your rug or carpet. 

The Man on the Street Scenario

One way of bringing good attention to your product and marketing for its value to the potential buying market, is the use of testimonials.  Your marketing strategy should include a typical person who has used your product, has seen its value and is ready to tell others of its merit and worth.  It is a good way of connecting with your audience.  You are able to sell your product by word of mouth or by an endorsement of an actual user.  It brings more creditability and should be used as part of your infomercial. 

Drive Home the Benefits

With any good marketing strategy, it is important to make a connection with your audience.  It is important to make sure that you have shown the benefits of the product and what it can do for you now.  As with the start of the infomercial, driving home the message of your infomercial is just as important as the opening.  As originally stated, an infomercial is typically 30 minutes long.  And although 30 minutes goes by fast selling, some people have short attention spans and may forget some of the wonders of the product.  So wrap up the ending by repeating your sales pitch. 

Up the Offer and Ask for the Sale

If you follow the As Seen on TV model, one of the best marketing ideas is the “buy one, get one free” bonus giveaway.  It is sometimes difficult to win over the skeptic that is not quite sure the product is right for them.  By offering an incentive, it can increase the perceived value of the product and make anyone a believer and buyer of your product.  

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