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Customers Bank, America’s largest mobile-first bank is a great influence on America’s banking sector and BankMobile is a division of it. The vision behind this application is to make banking more affordable and effortless. It also focuses to empower the citizens financially. The company is also looking forward to accept applications for the 2016-2017 school year. It also announced the second annual BankMobilist college program recently.  
   
BankMobile also wishes to mobilize college students across the country by making them a part of #Bankforlife. It is the commitment of BankMobile to make the banking experience of customers more delightful and financially empower them. The foundation is also looking for student ambassadors, who can help them in this initiative. The campaigning of this app happens through various platforms such as word of mouth, social media, posters, etc. 
They are also looking forward to organizing various events that promote BankMobile’s financial education program.       
 
"Our inaugural BankMobilist program last year proved to be a success and we are excited to begin accepting applications for the coming school year," said Luvleen Sidhu, Co-Founder and Chief Strategy Officer at BankMobile. "Our college brand ambassadors not only have the opportunity to gain real-world marketing, strategy and entrepreneurial experience but also positively impact others by helping them build a strong financial foundation through education."
 
The campaigning program of BankMobilist has the following principles:  
Spotting people who can create influence on the society 
Preparing interested students for building marketing strategies 
Identifying candidates who can challenge themselves 
Finding students who believe in the ideology of BankMobile 
 
Selected ambassadors need to achieve certain milestones and if they are able to perform well, they will be offered a bonus for their work. The best lot will be invited to BankMobile’s New York headquarters for training in marketing and campaigning.   
 
BankMobile is a division of Customers Bank which has renowned personalities like Bhanu Choudhrie, among the boards of members.
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