Overview of development: www.thevillalife.net Income 12,5% p.a. + capital growth
Direct ownership from $10 000 and up.
The Villa Development is set to provide Pretoria with its upmarket Flagship super regional
shopping mall, providing Pretoria with what Sandton caters for Johannesburg and the V&A
waterfront for Cape Town.
The Development is located within close proximity to the new and old money suburbs in Pretoria
as well as being within easy access to the main Arterial highways serving Pretoria (N1 from
Johannesburg and R 21 from Oliver Tambo international airport).
The Development is located in the East of Pretoria where the housing development (new
money) has expanded to and will continue to expand.
The development will house a retail component/Office component/Hotel, creating a new node in
Pretoria.
The exterior/Interior of the mall will be of a contemporary design with emphasis placed on the
finishing of the luxury area/Aspirational shopping area/Entertainment area and Cinema area
where the common areas of these sections will echo the ethos and aesthetic design of the retail
brands therein.
There is to be approximately 5400 parking bays in the mall
This is in excess of the requirement in South Africa to have 6 parking bays per 100 m2 of retail
gross lease area.
Checkers Hyper who is the grocer anchor estimates to draw 500 000 feet per month to the
grocer anchor on level 1
The movie anchor, who is on level 5 estimates 62 500 feet per month.
The upper income fashion, situated on level 5 we expect to draw 10 000 feet per month as pure
destination shoppers only coming to the luxury stores.
The balance of the shoppers are expected to come for a combination of food and clothing and
entertainment shopping.
2688 parking bays are located on the basement and semi basement levels, there are vertical
circulations from these basement areas to allow access to the mall at the positions indicated on
the plan.
Level 1, has 601 parking bays on grade (Mezzanine level 2 which is just parking is included in
this), of this 180 bays (the smaller on grade parking area) are located there whilst the majority
(421 bays) is located in the bigger on grade parking area (Grey areas are parking).
Level 3, has 539 parking bays on grade (mezzanine level 4, which is just parking is included in
this), of this 300 bays (the smaller on grade parking area) are located there, whilst the majority
(359 bays)is located in the bigger on grade parking area (Grey areas are parking).
Level 5, has 587 parking bays on grade (mezzanine level 6, which is parking is included in this),
of this 180 bays (the smaller on grade parking area) are located there, whilst the majority (407
bays) is located in the bigger on grade parking area (grey areas are parking)
Level 7 is roof parking which has various access points into the mall
Level 8 is 90 parking bays, a portion of the building has another level to accommodate more
parking.
Level -1 to -4 are 2.7 m basement and semi basement levels, depending on the gradient of the
site.
The grocer anchor is on level 1 (Checkers hyper), level 1 will be middle income shopping,
grocer anchor, young peoples restaurants and service related shopping.
The main fashion anchors will be double storey between level 3 and level 5 (Edgars, New
departmental store in South Africa and international fashion chain store)
Level 5 will also have the movie anchor
Level 3 is projected as a middle to middle upper fashion area with brands such as Jo Borkett,
Marlboro,Westport, Luca, Café Cotton, Branded, Robert Daniels, Thomas and Benno, Zoom,
Queenspark, Landrover gear, etc.. for the aspirational shopper
Level 5 is the middle upper to upper plus (or luxury area), with proposed tenants such as
yourselves, however also having the fashion anchors and movies and restaurants to bring feet
It is important to understand that level 1,3, 5 are all 5.5 metres. Level 2 and 4 and 6 are
mezzanine parkings on grade on each of these levels at a height of 2.75 m, ie half the retail
floor height. The floor plans will evidence this further.
Therefore level 1 (Grocer anchor level) will have 601 parkings on that level (refer floor plans)
Level 3, (middle to upper fashion) will have 539 parkings on that level (refer floor plans)
Level 5, (middle to upper plus fashion) will have 587 parkings on that level (refer floor plans)
Statistics:TYPE
GROSS LEASE
AREA
GROSS BUILDING
AREA
Parking bays
Villa Retail (phase 1) 88 693 m2 354 000 m2 5400 bays
Villa Hotel 6 000 m2 6 750 m2 120 rooms, 170
bays
Villa Offices 10 000 m2 13 600 m2 400 bays
Villa Retail phase 2 30 000 m2 61200 m2 1 800 bays
Building contractors:
GD Irons
The mall is currently 60%, it is important to note that we have been very selective in the tenants
that we accept to ensure that the tenant mix and level of tenant is of the highest standard and
complimentary to the mall. It is also pertinent to note that we have secured the premium
anchors in every category of shopping:
Grocer: Checkers Hyper
Fashion big Box: Edgars and New department store
Cinema: Ster Kinekor
Fast food: Famous Brands group (Steers, Debonairs, Wimpy etc)
Home: House and Home
Fine Dining: Name to be announced
Entertainment: Cubana
Luxury Fashion: Louis Vuitton, Burberry, Ermenegildo Zegna
Document A:
This document shows the main shopping centres in Pretoria (30 000 m2 GLA and above that
are middle Income shopping centres) as well as the location of the old money in Pretoria and
New money (Was cut out a bit in the picture) as well as where downtown Pretoria (City centre)
is.
The other shopping complexes are:
Brooklyn: 30 000 m2 GLA
Menlyn Park: 110 000 m2 GLA
Woodlands: 40 000 m2 GLA
Brooklyn:
Brooklyn is a convenience centre with a majority of the major national anchors in South Africa –
Woolworths, Edgars, Truworths. Brooklyn has a few independent boutique clothing shops and
some jewelers. Brooklyn has cinemas also.
Menlyn Park:
Menlyn Park is currently the biggest shopping centre in Pretoria and houses most of the
national anchor brands in South Africa, Woolworths, Edgars, Foscini, Stuttafords, Game,
Checkers. The highest level of fashion in Menlyn is Levi, Diesel, Polo and some other local
clothing brands and jewelers. Menlyn serves the middle income mass market in Pretoria
currently. Menlyn has Cinemas also.
Woodlands:
Woodlands currently serves the middle income shopper in the new East of Pretoria, however it
is not big enough to cater for enough Variety to draw the middle income shoppers from Menlyn.
Villa:
The Villa will be a super regional mall with all the major national anchor tenants, Edgars,
Checkers Hyper (Grocer anchor – the same as in Sandton, Eastgate, Gateway), Hub and an
international chain that cannot be named at this stage. The Villa will have the largest movie
chain in South Africa housing flagship movies – Ster Kinekor – The same as Gateway.
The Villa will house entertainment restaurants in the same area to attract the young affluent
upper class consumer for entertainment – Cubana (Largest store in Country going here),
Rhapsodys, News Café, Doppio Zero.
The Villa will house a middle to high income fashion area for brands such as Jo Borkett, Robert
Daniels, Marlboro, Thomas & Benno, Café Cotton, Luca, Westport, office by Jo Borkett,
The Villa will house an upmarket luxury shopping area with the following tenants actively
expressing strong positive interest, Louis Vuitton, Burberry, Ermenegildo Zegna, Max Mara,
Shimansky, Chervo, Damiani, Gerard Durel.
These Brands are mainly currently only represented in Sandton (Johannesburg)/V&A
Waterfront (Cape Town) and some in Gateway (Durban). A lot of these brands have not come
to Pretoria as there has not been a development located correctly for this (With ease of access
to Old and new money), of sufficient size, and with a luxury area dedicated to house all of
these brands as is evidenced in Premier developments internationally.
These luxury brands within the same area and positioned as indicated on the floor plans on the
central access point in the mall, we believe will make this area the most successful luxury
shopping area in South Africa.
In Addition one must also take into account the close proximity of Valet parking for the luxury
customer as well as the internal common area finishing’s that we as landlord will provide to
ensure that the common passages in this luxury area echo the design and finish of the
individual stores and clearly distinguish this from the rest of the mall.
The luxury area will have natural light from skylights as well as a very big common area of
1000 m2 which will be landscaped and finished to further create the effect of unique luxury.
The diameters of each grid is 8.5m, and therefore the passages have sufficient space to allow
for easy flow of traffic.
Each vertical circulation will allow natural light to filter through the building, further enhancing
the effect of light and spaciousness.
We have appointed a landscape architect to ensure that the building internally and externally
will have sufficient greenery to create an exceptional shopping experience.
The location of the Louis Vuitton store is central to the luxury area and allows the collection of
traffic in the mall from 4 points and is the on the direct visual from the link to the other side of
the development where the luxury area will continue into the 5 Star hotel lobby.
The Villa development is a flagship retail project for South Africa that we believe will take retail
shopping to the next level in South Africa. As such we are pleased with the response from
retailers and in particular from the luxury brands.
As can be seen from the general overview the relevant distances to in Pretoria is as follows:
As the crow flies Driving distance
Brooklyn to Villa 9km 15 km
Brooklyn to Menlyn 5 km 10 km
Menlyn to Villa 7 km 12 km
Menlyn to Woodlands 5km 8 km
Woodlands to Villa 5km 6 km
New Money to Villa 3 km 4 km
Old Money to Villa 2.5 km 3.5 km
N1 Highway (Johannesburg) to Villa 2 km 3 km
R 21 highway (Airport) to Villa 2.5 km 3.5 km
It must also be noted that in South Africa the downtown areas are not like the USA or Europe
where it is prime real estate, in South Africa the luxury is decentralized to the suburbs.
In Pretoria the residential development has moved Eastwards and will continue to move
Eastwards (New Money).
There are another 16 000 houses already planned further out on the Delmas road link from old
money) passed the Villa centre for future expansion.
The Development has already created a stir of excitement for Pretoria and consumers are
eagerly awaiting the Launch of the development together with the International fashion brands
that has been long overdue for Pretoria as is evidenced in the demographics previously sent.
Document B:
Document B just lays out the site, currently there are no residential houses left standing and we
are already 10 m into the ground with ground works.
Document C & E:
The old money in Pretoria has direct access from the major arterial road out of the old money
(Waterkloof) to the Villa. The distance is 3.5 km and therefore is convenient for the luxury
shopper.
There will be two main ways (quickest routes to get to luxury area) for the old money, they will
either divert into the new road being constructed to divert traffic off the main delmas road or off
the Delmas road and into the centre.
From there the Consumer will enter via speed ramps into the on grade parking and onto the
luxury shopping area where they will be able to use the dedicated valet parking for there
convenience.
Document D& F:
The new Money in Pretoria will be able to have direct access to the site by the major arterial
road, De Villebois Mareuil as indicated in documents attached.
The new money will be 4km travel distance by car from the Villa shopping centre and they will
be able to turn into the centre as indicated in the document attached and once again use
speed ramps to on grade valet parking.
The development has parking underground, on grade and roof parking and the parking ratio is
7 cars per 100 m2 of GLA which is more then the industry norm of 6 per 100 m2 to allow extra
parking and accessibility to the mall.
This development is set to be a flagship development for Pretoria.
Tenant Update:
* Please do NOT contact this lister about other services, products or commercial interests.
