The Big Picture: How To Brand Your Business The Selfie Way

Selfies aren’t just for teenagers anymore. Businesses are using them to boost their brand’s street cred. Here’s how you can take advantage of the trend to improve deflating …

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Selfies aren’t just for teenagers anymore. Businesses are using them to boost their brand’s street cred. Here’s how you can take advantage of the trend to improve deflating sales figures.

Show Your Personality

Selfies let your personality shine through. This is rare in the corporate world. Most companies are afraid to let others see a side of them that could be considered “fun.” There’s an image problem out there in large companies that goes something like this:

“If we are human beings or have a personality, we might look unprofessional.”

If you’re a small business, you shouldn’t be worried about this. In fact, having a personality is a good thing. It shows people that there is something behind the corporate facade.

Provide Social Proof

Taking selfies improves social proof. In other words, it shows potential customers that others like you. No one wants to be the first person to do business with a new company, or look like they’re the first person to do business with a company.

By taking a group selfie with other clients or customers, it shows prospects and leads that you’re a real business with real customers.

It makes it easier to say “yes” to you.

Another way to use selfies to boost social proof is to turn the camera on your customers. Let’s say you just purchased a bunch of these frozen yogurt spoons and cups with your brand’s logo on them. You want to improve your image.

Have customers take selfies and post them to your Facebook wall or have them send them in so you can post them on your corporate site or social media profile pages.

As the photos start appearing online, others (who are not your customers) will see them. They may even recognize people in the photos. The net result is that you’ll end up convincing someone who otherwise wouldn’t do business with you to do business with you. It’s a sort of referral in that respect.

Be Human

Selfies show others that you have a human side. Why is that important? Because many companies today are way too impersonal. Not only is it alienating, but it’s bad for business growth.

If you own a business like a restaurant, you want people to know that coming to your place is a fun and exciting experience. Arcades, bars, and other “social” businesses have used this kind of tactic for years, even if they never used the “selfie” until recently.

The selfie is just a tool, but the concept is timeless.

And, as with showing social proof to potential customers, you can get your existing customers to help you show off your company in a more “human” light, by posting selfies on their Twitter accounts or sharing their experiences at your establishment, hanging out with your staff, even the owner.

At the end of the day, the “selfie” might seem a little ridiculous, but don’t underestimate it. Even large brands and celebrities (think Ellen DeGeneres and her celeb-packed Oscar selfie) are using them. This is one bandwagon you want to jump on.

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