Experts Ponder 2012 Restaurant Trends

The U.S. restaurant industry is a quick-paced and constantly evolving area of business, and restaurant research firm Technomic is now forecasting seven trends of the coming year. A …

The U.S. restaurant industry is a quick-paced and constantly evolving area of business, and restaurant research firm Technomic is now forecasting seven trends of the coming year. A few shifts that these experts expect to see in the restaurant business in 2012 include more commodity-driven rustic fare, business driven by social media, resistance to daily deals that cut profits, integrating more local food resources and providing customers with more information about products and service. For more on this continue reading the following article from Blue MauMau.

Restaurants across the U.S. face a varied landscape of expected trends in 2012. A leading restaurant research and consulting firm sees seven developments making news in the coming year.Technomic Inc describes a scenario in which restaurant chains serve up more transparency and restaurateurs cook up more social networking efforts to push sales.

1.  Consumers Seek a Twist on the Familiar: Shell-shocked consumers are in no mood to take risks, but novel flavors still tingle their taste buds. Look for comfort foods with a twist (gourmet, ethnic, artisan, wood-fired) as well as innovation in familiar formats (sandwiches, wraps, pizza, pasta) rather than breakout items taken from less-familiar global cuisines.

2. Commodities Costs Drive Rustic Fare Made In-House: Commodity costs are rising, labor costs hold steady and diners demand rustic fare, the simple preparations of fresh ingredients. Result: operators will curtail purchases of value-added items in favor of cheaper cuts, beans, grains and produce that require more back-of-house prep to transform into honest, homestyle food.

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3. The Next Steps in Local Sourcing: The rising use of seasonal and local items suits the less-is-more culinary trend. To facilitate flexible purchasing, growers, manufacturers, distributors and operators continue to work toward a more transparent, safe and efficient supply chain, streamlining workflow, recording every step and reducing waste.

4. Social Networking Influence Accelerates: Consumers increasingly trust friends and peers more than professional marketers. They’re taking control of social media to share their restaurant experiences and opinions with the public (via review sites such as OpenTable), with their own circles (via Facebook and Foursquare) or both (via Twitter). This helps some restaurants rocket to popularity and leaves others quiet.

5. Customers Want More Information: Consumers want transparency—looking for disclosure of everything from calories and allergens on menus to labor and local-sourcing practices. A small but growing number are serious about nutrition, labeling, sustainability and community involvement, and they are using such knowledge to make purchasing decisions.

6. Operators Try to Resist Discounting: The foodservice industry will continue to operate in a take-share environment, but discounting is cutting to the bone. To counter daily deals and other forms of discounting, operators turn to creative, sometimes in-the-moment, methods to reward their best customers, such as a free dessert out of the blue.

7. Brands Expand Through Flexible Formats: Format flexibility is required as restaurants cater to new around-the-clock dayparts, switch gears from fast-casual by day to full-service at night, or transform their kitchens into catering commissaries during slow times. This flexibility is also evidenced in streamlined, high-efficiency smaller-footprint units and brand extensions.

This article was republished with permission from Blue MauMau.


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