How To Control Your Real Estate Reputation – Branding Yourself Online

Whether you are a novice investor, real estate broker, experienced investor or currently sitting on the sidelines, it is important to build your online brand so that people …

Whether you are a novice investor, real estate broker, experienced investor or currently sitting on the sidelines, it is important to build your online brand so that people know who you are, how to contact you, and what it is that you do.

In an age where technology is changing faster than we can keep up, personal online branding is something that often goes by the wayside.  In this short article, you will find suggestions on how to give yourself an online presence that will wow people searching your name.

1.  Create a Google Profile
A Google Profile will allow you to decide what the world sees when it searches for you.  Here you can input the information about yourself that you care about most and want people to know.  The strength of Google allows your profile to show up at the top when people are searching your name.

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2.  SocialBios.com 
SocialBios.com is a social search for business referrals.  What better way to get referrals than through those you know.  Here, people can select their network of choice, such as Facebook, Linked In, or Twitter to see your shared connections.  This page can be embedded into your website, so that as soon as someone checks to read about you, they can also see if anyone they know is a mutual acquaintance.

3.  About.me
About.me allows you to create an engaging visually stimulating profile page.  Upload a professional picture of yourself, link to all of your social networks, and even embed into your website to give yourself an impressive online presence.

4. Linked In
Linked In is a great place to show credibility.  When someone wants to know if they should do business with you, they will check Linked In and check to see if you have any referrals.  Make it your priority to get referrals from past clients, business partners, friends and colleagues. 

When creating your brand online, make sure to share a niche that you focus on, whether it be investing in multi-family properties or renovating single family homes.  Include pictures in your profile not only of yourself, but of projects that you have completed.  As mentioned above, the more referrals the better.  The web has offered a place for you to represent yourself and you should make sure it represents you positively.

These four sites are just the beginning when it becomes to online branding.  Being proactive about your reputation is one of the best things you can do when it comes to world wide web. The truth is that people are going to be searching your name.  Don’t you want to make sure that they will like what they find when they search it?
 

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