How to maintain a great BBB rating

 Despite what you might think, it is possible to raise your BBB rating. Thanks to diligent efforts by companies such as the Birch Gold Group, ratings as high …

 Despite what you might think, it is possible to raise your BBB rating. Thanks to diligent efforts by companies such as the Birch Gold Group, ratings as high as A+ has been attained and maintained by these operations. 

How can you get your rating up this high? In this article, we will share tips that will help you raise and maintain a great BBB rating.


1) Join the BBB if you have not done so already


Many consumers hold up the BBB as the gold standard for integrity in business. As such, the uncertainty induced in them when they encounter a non-member company can lead them to choose a company with a mediocre BBB rating instead.

If you have been in business for over a year, their brand power alone makes their annual fee a worthwhile investment.


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2) Respond to any and all complaints


Complaints may be an annoying aspect of business, but not responding to them can damage your BBB rating. Yes, sometimes the customer is wrong and expects entirely too much, but in other instances, your ego can sometimes get in the way of a legitimate beef.

While responding to the customer themselves is often the best play, it is enough to simply give your side of the story to the BBB. Doing this will prevent your rating from being negatively impacted.

By building a culture of responding to complaints, you’ll be opening yourself up to valuable feedback that can help your services/product as you move forward into the future.


3) Be honest in your business dealings


When one gets into the business world, it can be tempting to cut corners to maximize profit. While there are many opportunities to eliminate waste in relation to how your company operates, some entrepreneurs opt to take shortcuts with the truth as well.

Once they get away with it the first few times, it can become addictive, and eventually, they’ll get in trouble once a consumer files a complaint with regards to their shady practices.

Remember that you are in business to provide value to your customers, not to make a quick buck. If you choose to ignore this maxim, then you have no right to complain about a BBB rating that is less than stellar.


4) Establish best practices that emphasizes a positive customer experience


While you might not actively seek to give your customers the short end of the stick, the way your business process is set up might be giving them that impression. As such, it is vital that you evaluate every customer-facing aspect of your company for any gaps in what is promised versus what is actually being delivered.

Once you understand what is going on in all of your company’s departments, you can make necessary changes so that the promises that you have made will be met. If your business’s capabilities cannot match the promises that you have made, these policies should be adjusted to reflect the reality of what your business can deliver.


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