Groupon listed on NASDAQ as GRPN leads the world as a champion of local commerce and an extensive research portal for making limitless purchases. Groupon has the incredible muscle to help anyone check out the highest quality a municipality can offer called Groupon Local, travel and vacations are available with what is called Groupon Getaways, and you will find an amazing selection of personal and home items with the Groupon Goods offerings.
October 22, 2014 Groupon added 7 million new listings of local merchants a new business launch they call Groupon Pages. As Groupon CEO, Eric Lefkofsky stated at launch, "Pages brings millions of additional businesses to the Groupon marketplace and connects them with our large community of mobile users looking for things to do, see or buy."
As noted, the mobile device community is huge and targeted to gain the most advantage local merchants will receive from participating on Groupon Pages. The Groupon CEO also said, "We’re giving these merchants their own space on Groupon and new tools to highlight their business and bring new customers through their doors."
Groupon is changing the landscape of how traditional small businesses attract, retain and interact with customers by providing merchants with a suite of products and services. Here is an example of a Groupon Page check it out now http://www.groupon.com/biz/
Overall the list of benefits to Merchants includes being able to own a page and manage it to highlight the uniqueness of their offerings. They can add standard information and also customize their page with graphics, photos and rave reviews. Coupons, special deals and promotional offers can be made directly on the Page to provide perks for current customers and attract new ones. The benefits to the Customer is to be able to connect with a local business and request and crowd source a deal Groupon will help the merchant construct and announce to the customer when it becomes available.
Planned Pages expansion of the Groupon Pages offering will include a upgrades in the future to include merchants being able to take advantage marketing analytics, real time deal promotion, customer engagement tools to name just a few. So, look forward to exciting times for customers and merchants as all the muscle of Groupon evolves once again to support local business uplift the community with advances in consumer spending.