Is the Traditional Watch Industry Under Attack from Apple

Swiss manufacturers such as Rolex and Omega have been through a lot of changes in their over-one hundred year life span. Predominantly weathering the storm from what the …

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Swiss manufacturers such as Rolex and Omega have been through a lot of changes in their over-one hundred year life span. Predominantly weathering the storm from what the watchmaking industry called the ‘Quartz Crisis’, in which quartz-made electronic watches in the seventies and eighties took over a large proportion of the market share of mechanical watches. Although Swiss-made watches dropped to around 20% of the global share of the watch industry around that time, it was to be the late Nicholas Hayek and the Swatch watch that wa

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