Heritage highlights the identity of the land it gets situated on. The heritage is a national property hence everyone is the stakeholder and owner of that property. The heritage could be a building, monument or even an object having some sort of a sacred value etc. the asset management of heritage is of high importance and extreme skill is required for asset managers to act upon its preservation. First of all, a detailed knowledge of the heritage is required so that preservation could happen the right and original way. The asset managers should be professionals associated with knowing of that particular heritage.
Heritage asset management and financial gains
Heritage asset management is not only concerned with the preservation of the narrative or face value. Heritage can also bring a lot of investment to the region through tourism. Asset managers should look for the right site for display if it is an object. And in thecase of buildings and monumental structures, the context should also be kept and maintained in accordance with the value of the heritage.Asset management accounts for proper advertisement and graphical campaigns to keep the heritage alive in the conscious of its observers.
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Asset management and the role in politics
Asset manager should be skilled in the art of advertising. In order to keep up any kind of heritage. It should be kept alive in the eyes of seekers. It should be alive for the people especially living near it. The people of that region should be made stakeholders of such a property. Henceforth they will share their fortunes to keep the heritage alive by dint of their ownership. The advertising can be small notes, writing material and graphic posters to keep the heritage alive in the eyes of individuals.
In this way when the people are being made aware of a particular heritage, a political movement can be endorsed to generate funds to maintain such kind of heritage. If any action is being taken against the heritage on apolitical level on the other hand, then it can be substantially hindered through collective mass movement against such action which should surely be invoked by the asset managers. Substantial funds can be raised to preserve and restore such heritage sites so that they can thrive and be seen by the generations to come in a broad day light.