Brazilian Rent Prices Booming, Analysts Fear Bust

Skyrocketing rental prices in Brazil over the past year have some analysts comparing its housing market with that of the U.S. before the recession crippled home values. Prices …

Skyrocketing rental prices in Brazil over the past year have some analysts comparing its housing market with that of the U.S. before the recession crippled home values. Prices are up more than 24% from last April, with the average price for a new property in Ipanema, Rio de Janeiro’s most expensive district, rising to US$8,212. Major contributing factors are increasing wealth in the nation, a more stable economy, a growing population and the availability of credit. Experts note, however, that interest rates are also on the rise, and the debt burden has spiked sharply in the country, causing fear of a bubble. For more on this continue reading the following article from Global Property Guide.

Property prices are skyrocketing in Brazil. The construction sector is booming. And the mortgage market is expanding rapidly. But there is a growing concern that all this is unsustainable. And imbalances in the economy — an overvalued currency and high inflation — are exacerbating the dangers of the looming credit and property bubble.

The average asking prices of new apartments across the country soared by 24.7% in April 2011 from a year earlier, according to Exame Magazine (using data from Ibope Intelligence, the largest Brazilian market intelligence firm).
Based on the Ibope Intelligence figures, in April 2011:

  • In Ipanema, Rio de Janeiro’s most expensive district, the average price of new properties rose 36% y-o-y to BRL13,031 (US$8,212) per sq. m., while the price of existing properties increased 25% y-o-y to BRL12,134 (US$7,646) per sq. m.
  • In Jardim Paulista, Sao Paolo’s most expensive district, the average price of new properties rose 39% y-o-y to BRL9,120 per sq. m (US$5,747); the average price of existing properties escalated 49% y-o-y to BRL6,959 (US$4,385) per sq. m.

The FIPE ZAP Index of Dwelling Price Offers shows Sao Paolo dwelling prices up 25.9% during the year to April 2011, and up 83.7% over the past 3 years.

In just two years (2008-2010), the average selling price of new one-bedroom apartments in São Paulo almost doubled. Newly launched two to four-bedroom apartments increased in value by between 40% and 60% over the same period, according to Embraesp, a local real estate research firm. 

Looking longer term, from 1996 to 2010, prices of newly launched apartments in São Paolo rose by almost 229% (131.6% in real terms), according to Embraesp, as the accompanying graph shows. For all years since 1996 price rises have been strongly positive, except in 2007, when house prices dropped slightly due to Lula’s stringent inflation targeting (Brazil’s inflation rate was just 3.6% in 2007). Prices in Sao Paolo, for instance, dropped by 1.6% in 2007. 

Residential prices in Brazil have lagged GDP per capita growth, but not too much should be read into this, because globally, low income countries tend to have higher house price/GDP per capita ratios, than high-income countries. So if Brazilian house prices have been rising in parallel (more or less) to fast-rising GDP per capita, that is in itself worrying.

Factors boosting the real estate market include:

  • Rapidly growing income and purchasing power
  • Political and economic stability
  • Emerging middle class
  • Growing population
  • Availability of credit

Two major international sporting events are helping to arouse foreign interest in Brazil – the hosting of the 2014 Soccer World Cup, and the 2016 Olympics.

Most analysts agree that house prices will continue to rise in the second half of 2011. Knight Frank’s Global Residential Market Forecast sees Brazilian residential property prices rising by 5% in 2011.

A credit bubble?

The situation in Brazil is not dissimilar to the recent US experience, argue worried analysts. Mortgage credit is being pushed by banks to homebuyers, especially to low and mid-income first-time homebuyers who are very sensitive to interest rate movements.  However while in the US, mortgage loan rates were very low, in Brazil interest rates are high, which arguably poses even more danger.

Now, as interest rates go up in Brazil, many analysts worry about the ability of first-time homebuyers to finance their mortgage loans. From 2007 to 2010, real credit to the private sector soared by nearly 200% in Brazil, according to the IMF. In 2011, big banks in the country expect 20% growth in loans.

In Brazil, consumers’ debt service burden now stands at 24% of disposable income. As interest rates increase, the debt service burden of consumers is expected to rise to an exorbitant 30% in 2012, according to Paul Marshall of Marshall Wace, a London-based investment fund. In comparison, US consumers, regarded as being over-leveraged, had a debt service burden of 14% of disposable income when the US sub-prime mortgage crisis erupted.

Roberto Attuch of Barclays Capital Sao Paolo estimates that the residential real estate debt of average mortgage-holders in Brazil rose from 25% of income in June 2006, to around 40% in November 2010.

In April 2011, two small banks in the country were bailed out. Some analysts expect that more banks will declare bankruptcy in the coming months.

Alert to the danger, the country’s central bank, Banco Central do Brasil, has been fast in introducing measures to curb consumer credit and foreign loans.

With Lula, Brazil became world’s 5th economy

The Brazilian economy grew by an impressive 7.5% in 2010, its fastest GDP growth rate in 25 years, making Brazil the 5th largest economy in the world. The economy did not avoid recession in 2009, but contraction was minimal at -0.64%.

Sound economic management under Lula da Silva’s government led to falling inflation and foreign debt. After weak 1.15% growth in 2003, the economy grew by an average of 4.3% from 2004 to 2006, before growing by more than 5% in 2007 and 2008. This was in sharp contrast to the average annual growth of 1.7% from 1998 to 2002.  Tight control of government spending led to a budget surplus in the first two years of Lula’s presidency, lowering Brazil’s credit risk.

From 2003 to 2010, the minimum wage has risen by about 60% (in real terms).  The unemployment rate was successfully brought down to below 7% in 2010, from more than 12% in 2003. In March 2011, the unemployment rate stood at 6.5%.

Growing middle class = housing market growth

Lula da Silva’s success in reducing poverty has led to a dramatic expansion of the middle class – the key driving force behind the country’s housing boom.  

The middle class now makes up about 74% of the total population, up from just 49% in 2005, according to a recent report by Cetelem Bank.  In the last five years, the average Brazilian’s purchasing power has increased by more than 40%, and about 34 million people have been lifted from poverty into the middle class. From 2002 to 2008, average Brazilian real incomes grew by an average of 8% annually, according to MB Associados, a local research firm.

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The Brazilian real estate market has traditionally been focused on the higher segments and in major cities like São Paulo and Rio de Janeiro. However, recently the expanding Brazilian middle class has replacing wealthy international buyers as a focus of attention.

Developers like Cyrela (the market leader with a 10% market share in Sao Paolo and 25% share in Rio de Janeiro)  have shifted from luxury and mid-high-end projects, to the “economic” and “middle” segments, i.e., to middle-class buyers.

In 2010, out of the 27,589 units launched by Cyrela, 7,078 units (26%) were for the super-economic segment, 7,250 units (26%) for the economic segment, and 3,594 units (13%) for the middle segment. On the other hand, 3,313 units were for the mid-high (12%) and 6,354 units (23%) for the luxury segment.

In 2006, out of the 5,822 units launched by Cyrela, only 11% were for the economic segment, while 37% for the middle segment, 48% was for the mid-high, and only 5% for the luxury segment.

Mortgage reforms have helped loan market grow rapidly

Lula’s pro-market reforms have greatly helped expand Brazil’s mortgage market. The first big break was the government’s approval of fiduciary alienation, whereby the buyer becomes the owner of the property only after it has been fully paid. The bank or lending institution holds ownership of property, while the loan is being repaid.

This gives banks security, if buyers default. In the past, banks were reluctant to lend to households, because Brazilian courts were biased in favour of borrowers.

In addition, Brazil’s new SFH, or the housing finance system, offers households an opportunity to turn their higher incomes into mortgage payments. Resources are administered by Caixa.

Medium and high-income families use the Cadernetas de Poupança (CP) or private savings accounts. The Fundo Garantia por Tempo de Servico (FGTS), which are employees’ monthly private accounts, is used for low-income housing.

Because the market is still on its infancy, the amount of housing loans is still very small, at 3.8% of GDP in 2010, up from 1.4% of GDP in 2005. However, financial system credit for housing almost quadrupled from BRL29 billion (US$18.3 billion) in 2005, to BRL139 billion (US$87.6 billion) in 2010.

Then in March 2011, financial system credit for housing expanded by 49.6% to BRL150.73 billion (US$95 billion) from the same period last year.

Brazilian interest rates edge up

Brazil has traditionally been included among countries with the highest interest rates in the world. However, rates have gradually fallen in the past several years. From a rate of nearly 30% in 1998, the Selic, Brazil’s central bank benchmark rate, was slashed numerous times, reaching 8.65% in August 2009.

However, since March 2010, the government raised the benchmark rate several times, reaching 11.92% in May 2011, mainly to curb inflationary pressures.

Rental yields falling

Rental yields are generally falling in Brazil, which can be attributed to the continuous rise in property prices in the country.

In Sao Paolo, rental yields for apartments range from 6% to 8.2% by end-2010, according to the Global Property Guide. Penthouses in Sao Paolo can produce yields from 5.6% to 7.4%.

In Rio de Janeiro, rental yields for apartments range from 4.7% to 6% in November 2010, down from an average of 7.8% in 2009 and 6.5% in 2008, according to the Global Property Guide.

Inflation rising, currency soaring

Inflation has accelerated. In April 2011, the inflation rate stood at 6.5%, the highest since 2005 and above the 4.5% target.  In an effort to tame inflationary pressures, the government has raised the benchmark interest rates several times since March 2010.

However rising rates caused a foreign investment surge.  Net inflows totaled BRL55.5 billion (US$35 billion) in the first quarter of 2011, more than the total net inflows for the whole year of 2010.

This is causing the Brazilian Real (BRL) to appreciate dramatically against the US dollar. The real soared 50% against the US dollar from the start of 2009 to May 2011.

This has led to the government to resort to “macroprudential measures” to curb inflation without boosting the currency, including raising bank reserve requirements, taxing on consumer credit, foreign bond issues, overseas loans, and the like.

Local house price variations

Rio de Janeiro, Brazil’s second largest city and former capital, has the most expensive housing in the country, followed by São Paulo. The table below shows property price movements in the country.


BRL/sq. m.y-o-y changeBRL/sq. m.y-o-y change
SAO PAOLONorth East4,25531%3,22638%
 North Region4,66331%3,66918%
 West Region6,79238%5,11027%
 East Region2,99210%2,90819%
 South East7,38431%6,02032%
 South East4,86026%3,78124%
 South Region4,25013%3,90033%
RIO DE JANEIRO North Zone2,92917%2,36215%
 CentralNo dataNo data3,30034%
 West Zone2,275No data2,177No data
 South Zone9,27538%8,25031%
PORT ALEGRE North3,640No data2,21817%
 North East4,20818%3,30814%
 East West3,01219%2,29619%
 South1,606No data1,860No data
Source: Exame Magazine


A look at the average prices of units sold by Cyrela Brazil Realty, Brazil’s largest developer provides a glimpse of house price movements in each segment. During the year to end-Q1 2011,

  • Super-economic segment: house prices up by 6.9% to BRL2,271 (US$1,424) per sq. m.
  • Economic segment: prices rose by 18.5% to BRL3,202 (US$2,008) per sq. m.
  • Middle segment: prices soared 29.5% to BRL4,600 (US$2,885) per sq. m.
  • Mid-high segment: prices rose 12.2% to BRL4,712 (US$2,955) per sq. m.
  • High-end segment: prices dropped by 26% to BRL5,755 (US$3,610) per sq. m.

It is possible to overstate the increase in housing demand.  While in 2010, the total property transaction volumes in Brazil totaled BRL9 billion (US$5.7 billion), up 185% from less than BRL3.2 billion (US$2 billion) in 2009, that was down 14% from BRL10.3 billion (US$6.5 billion) in 2008, according to Real Capital Analytics, a real estate research firm.

Similarly, in 2010, the number of units launched in the Metropolitan Region of São Paulo (MRSP) was 37,300, up from 30,100 units in 2009 and 34,500 units in 2008, according to Secovi-SP and Lopes Market Intelligence – not, arguably, an enormous rise. Nor does the number of units sold as 35,870 in 2010, up by 9.4% from 32,800 units in 2008, show any alarming signs.  

Acute housing shortage

There is still enormous unmet need for housing.  Brazil still has Latin America’s highest level of inequality. This is very visible in the favelas on the hilly outskirts of Rio de Janeiro and other cities.

Favelas are named after the squatter settlements on the hill Morro da Favela, near the centre of Rio. It is estimated that about one-third of Rio’s population lives in favelas. The situation is the same in other major cities, such as Brasilia and Sao Paolo; perhaps 40% of the cities´ population lives in these squatter settlements.

"In Brazil there are eight million families (equivalent to 30 million people) who do not have a house to live in," said Joao Crestana of Secovi-SP.

The housing deficit stood at about 7 million housing units in 2010, up from 6.4 million units in 2005. The metropolitan area of Sao Paolo has a population of more than 27 million. The state of Rio de Janeiro has a population of more than 15 million (around 83% of Brazil’s 195 million population lives in urban areas).

Home ownership is at 75%, with only about 14% of the 42 million housing stock rented. But around 85% of all homeowners live in low quality, self-built, single-room housing units.

My Home, My Life

During the 8-year term of former president Lula da Silva, a pragmatic approach that combine the free market with social support for the poor and workers was introduced, similar to a European social democracy. To build one million houses under the housing program Minha Casa Minha Vida (My House, My Life), launched in March 2009, the government initially allocated BRL36 billion (US$22.7 billion).

Then in March 2010, the second stage of the program, which plans to build an additional two million houses, was included within the government’s PAC (Growth Acceleration Program). The government allocated a budget of BRL39 billion (US$24.6 billion) for Minha Casa Minha Vida in 2010 and another BRL40.1 billion (US$25.3 billion) in 2011.

Of the total three million houses:

  • 1.6 million homes are intended for families earning 0 -3 times the monthly minimum wage
  • 1 million homes for families with salaries 3-6 times the monthly minimum wage
  • 400,000 homes are allocated for families earning 6-10 times the monthly minimum wage.

Under the program, subsidized mortgage loans were extended to middle and lower income homebuyers through the state-owned bank, Caixa Economica Federal.

About 500,000 units will be delivered by the end of 2011, according to Planning Minister Miriam Belchior.

All eyes on Northeast Brazil

Northeast Brazil, the poorest region in Brazil, is now catching up with the prosperous Southern Brazil. Though the Northeast region remains the poorest, with 28% of the country’s total population but accounts for just 14% of GDP, the region has become the country’s star economic performer in the past decade.

From 2000 to 2010, Northeast’s real GDP growth rose by an annual average of 4.2%, higher than the 3.6% annual growth for the rest of the country.

The Northeast has become a popular holiday destination for wealthy Brazilians in recent years, thanks to its fine beaches.

Prior to the recession, investment opportunities here were concentrated on tourism, and the second-home luxury market geared towards European buyers.

Now the area – particularly the cities of Natal, Recife and Fortaleza – benefits largely from the residential property boom and improved tourism infrastructure. Smaller towns with higher housing deficits are part of the Minha Casa, Minha Vida programme. Demand for rental accommodations has risen particularly in more desirable areas.

Second-home buyers from the southern and central regions have also turned their attention to Northeast Brazil. Coastline properties in Northeast Brazil are still a lot cheaper than those near São Paulo or Rio de Janeiro.

“Right now, the northeast is one big building site,” says Federal Integration Minister Fernando Bezerra Coelho. The port and industrial complex of Suape is being expanded. A petrochemical plant and a huge car factory are under construction. The government is expanding the Atlantic coastal highway. Over a hundred firms have moved in. The 2014 World Cup stadium is being constructed in Natal.

Rousseff expected to continue Lula’s reforms

Dilma Rousseff, who assumed office in January 1, 2011, is the first female elected President of Brazil. She is following the footsteps of former president Lula, who was responsible for reform packages like the Minha Casa, Minha Vida, and Bolsa Familia (an anti-poverty programme).

“With the election of Rousseff, the Brazilian property market has at least another ten years of growth,” said Flavio Cabrera of Lopes Real Estate Consultants.

“The Workers Party (Lula’s and Rousseff’s political party) government was the best thing that could have happened in the history of construction in the country since it was the only ruling party that has created real incentives for the industry,”

This article was republished with permission from Global Property Guide.


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