As landlords and property managers, your goal is not just to make a profit through attracting and signing tenants, it is also to provide comfortable and clean housing for people. One of your main duties is to get tenants to come to properties you offer, and, in this article, we will discuss how you can do that — ranging from traditional methods such as the open house to the use of social media sites to increase your visibility on the market.
The Art of the Open House
A good old-fashioned open house is the tried and true method of allowing potential tenants to see what you have to offer. Make sure the property that you’re showing is not only clean, comfortable, and well-kept, but also ensure that it is emblematic of the other properties you offer so that potential tenants aren’t seeing something totally different than what they will be living in. Make an event out of it — suppliers like can help you create flags and banners to draw in passers-by, and flyers and paper advertisements can help get the word out in the local community.
Become Social Media Savvy
As we’ve said, it’s not quite enough to simply have a property available, you also have to make sure the word gets out. Depending on the type of housing you offer, some of your best clients may come from college upperclassmen. After sophomore year, juniors and seniors in college are going to be looking to live off-campus, as many colleges prevent third- and fourth-year students from taking up campus housing. See if there is a way that you can partner with colleges to help get the word out about your properties.
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, 95% of college students use Facebook. 80% use Twitter, 73% use Instagram, and 48% use Pinterest. If you’re not at least on Facebook and Twitter, you probably should be. Because of the high volume of potential renters, tweeting and posting about your properties will attract attention. You may even consider starting a blog that provides possible tenants with rental-related information and valuable content that they will find useful.
Beautify the Outside
This cosmetic detail will do wonders for your property. You’re likely to have a sign out front that says “For Rent,” but that’s not all that the outside should advertise. The property you offer could be beautiful inside and squeaky-clean, but if the outside is dingy and unattractive, people will not want to live there. Invest in landscaping, repainting, window replacement, and more. This will attract buyers’ attention, as people driving by will notice the effort you’ve put in. This strategy will be especially effective for properties located in high-traffic areas.
Make Your Ads Creative
While you don’t have to shell out for a blimp or a skywriter, when composing your ads, try to think creatively about what your property has to offer. Perhaps it is close to a popular mall or shopping center, or it could be situated near a park. These details matter to tenants who want quality, not only in the property itself, but out of the surrounding area as well.
Pick Good Tenants to Attract Other Tenants
It is advisable that you do a criminal background check on tenants before you sign them. Having strict standards for tenants you choose will matter to prospective ones. Screen tenants for previous property-related violations or violent crimes, and find out why it is that they left their former property. One of the most important things to other tenants is knowing their neighbors and feeling comfortable around them. Small or civil infractions aren’t a big deal, and discriminating based on those is unnecessary—it’s the major felonies that should serve as red flags.