Mexican Government Aims To Attract 11 Million Visitors To Riviera Maya

Located south of Mexico’s Riviera Maya, Tulum already is ranked among the top beach destinations in the world. With a new airport scheduled to open, and new infrastructure …

Located south of Mexico’s Riviera Maya, Tulum already is ranked among the top beach destinations in the world. With a new airport scheduled to open, and new infrastructure coming into place, it is only a matter of time before Tulum becomes as popular and developed as nearby Playa del Carmen. The following article from International Living has more on this.

In the 1990s, Playa del Carmen was a small beach village 45 miles down the coast from Cancun (on a road full of potholes). There was but a handful of streets…and these were of packed sand—$10,000 bought you a building plot in the village center. How things have changed…

Today Playa is a hip beach town. Rock stars come here to chill and sometimes to work…shooting videos on the picture-perfect beach spots. The streets are paved or cobbled now, and the stores more up market. The main street, 5th Avenue, is a cool place to hang out in the evenings. The restaurants and cafes serve everything from traditional Mexican to Thai food. You can listen to live jazz over brunch at one of the beachfront restaurants. The shops sell a mix of luxury goods, handcrafts, jewelry, and textiles.

This is a great place to hang out. But today, a 1,000-square-foot condo could set you back $600,000. That’s why now is the time to find the next Playa del Carmen. I think this could be it…

Here, deserted beaches—dotted with coconut palm trees, populated by curious iguanas and sea birds, with azure blue water and total silence but for the roar of the surf—cannot be matched for tranquility and natural beauty.

This is Tulum…a small town at the southernmost tip of Mexico’s Riviera Maya. Today, Tulum is a couple of non-descript streets…beachfront hostels, bars and boutique hotels. This is a place to come and chill. Tulum is already popular for yoga retreats.

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Surrounded by untamed jungle, ancient forest cities, the protected Sian Ka’an biosphere reserve, and the Caribbean Sea, Tulum’s beaches boast sugar-white powder sand and sparkling blue waters.

This pristine stretch of beach at the biosphere is considered the most secluded beach in Mexico. Tripadvisor’s 30 million readers rank Tulum as the #2 Beach and Sun destination worldwide.

Just 40 minutes south of Playa del Carmen, Tulum is set to change…just like Playa changed over the last 15 years.

Today Playa is bursting at the seams. Real estate prices are beyond the reach of most. There’s practically no beachfront left…the town is being forced inland. The same thing happened up the coast at Cancun. Now, too, Playa is pretty much maxed out.

Pioneers with boutique hotels and beachfront restaurants have had Tulum in their sights for the past few years. Now, things are really getting started.

Here the beach is even nicer than Playa…and the prices, much lower. This is a Path of Progress story, facilitated by road upgrades. The new road system at Playa will bring visitors straight past the congestion at Playa.

The Sian Ka’an biosphere means that the land past Tulum is protected.

Development will focus here without the possibility of sprawling down the coast. Supply has constraints as demand will soar.

When the new airport opens, three million passengers a year will land in Tulum. This number is expected to grow with the government’s plan to attract 11 million visitors each year to the Riviera Maya. They want to attract high-earning, high-spending visitors.

Soon Tulum will stretch the budget of all but the rich and famous. For now, we can still get in at reasonable prices.

This article has been republished from
International Living.


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