Women are often viewed as less likely than men to take the risks required of investors. Whether it is because women have almost always been compensated less than men, or because they are considered less likely than men to stay in the workplace throughout life, women comprise a much smaller number of investors than men. Women also live longer than men; life expectancy for women is 80.4 years compared to 75.2 years for men, according to 2004 statistics from the CDC. That’s even more reason for them to focus on investing in their futures.
Lisa Moren Bromma, an active real estate investor, speaker, author of Wise Women Invest in Real Estate—among other books—and president of The Entrust Group, knows what it’s like to ask that very question. A former employee of a Fortune 500 pharmaceutical company, Moren Bromma opted to explore real estate investment after realizing she wanted a greater future for her children. “I had decided that my job could pay for the day to day living, but in order to put my kids through school, I needed to do something that would secure my future in some regard,” she said.
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“I still buy real estate today and have learned a lot along the way and am much more careful. I have made plenty of mistakes, so I still believe that despite the volatility in the real estate market, there is opportunity.” It has been the combination of education, timing and knowledge that has put Moren Bromma in the place she is today.
This is part one of a two-part series featuring Lisa Moren Bromma. This article addresses real estate investment, whereas part two addresses women in business.