The current state of the rental market is problematic in many parts of the world. Investors have to come up with different ways to promote properties, which is not always possible. While many stay focused on regular ads through newspapers or even through Google AdWords, many end up using Facebook to promote, which is not at all a bad idea. While renting has many advantages, when you do not rent, problems appear.
Facebook is especially useful for those that are at a beginner level. Professional investors already know all channels that have to be used, while beginners struggle as they are usually at the level at which they are still learning what to look at when buying a home.
The great news is that Facebook is quite easy to use for those that are looking for clients. You just have to consider the following.
Opening A Facebook Page For Your Rental Business
It is never too early to open a page. Even if you have just a few properties, you can still use the social network. All that you really need to do is read a few articles to see how to set it up properly. Make sure that you always add all the contact information when you create that page since you want clients to be able to find you fast.
Always Use High Quality Pictures
Many believe that the sale is made when a person comes to the location but in many cases the sale is mostly made when pictures are seen. Just think about it! You see pictures of an apartment that you love. You immediately get an idea of whether or not you would like to live there. Because of that, all pictures you post on social networks have to be of a very high quality. Try to post many pictures instead of just one.
Highlight The Strong Points Of A Rental Property
Many just post pictures of the property and forget about the fact that text is equally important. On your Facebook page you can actually post news about the economic activity surge in Ireland or about why a duplex is perfect for a family.
It is quite simple to add a small description to every single picture that you upload. You will not waste a lot of time and you can reap the benefits of that as more people will be interested in what you currently have available.
Properly Using Facebook Ads
According to Xpert Money, a lot of people make the mistake of buying Facebook ads in an inappropriate manner. For instance, they will just go through the main steps and promote their content to the entire country. You have to be patient and always target your ad appropriately. Make sure that people that actually want to rent a home are those that will see the ads. Think about location and target audience whenever you buy Facebook Ads. This goes for both Facebook Page likes and for posts that are boosted.
Remember that communication is very important on Facebook. You have to engage with your audience instead of just writing ads or posting pictures. The rental property owners that make the most money are those that take the necessary time to actually engage properly with their target audience.