Dos and Don’ts for Investing in Start-Ups

Investing in startup businesses is a popular strategy for building one’s financial portfolio. If you have the capital to contribute, you could get in at the ground level …


Investing in startup businesses is a popular strategy for building one’s financial portfolio. If you have the capital to contribute, you could get in at the ground level and amass a tidy fortune backing the right business. While investing in a startup is inherently risky, you can improve your odds of striking a good deal by following these guidelines.

Do Get to Know the CEO

You’re not just investing in a business idea; you’re also investing in the person behind it. Get to know the CEO, founders, and sole entrepreneur behind the business plan. Examine their track record for proven success in business, particularly within the niche you’re investing in. Investigate both their successes and failures for a better understanding of the risk and reward you might expect with this current endeavor.

Don’t Invest in an Unfamiliar Industry

Never invest in an area that you’re completely unfamiliar with. While you don’t have to be a medical doctor to see the value in new medical products, you should have a working knowledge of the technology behind the innovations as well as the specific condition that it’s designed to treat. If you can’t wrap your head around the complexities of a project, it’s not the right pick.

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Do Diversify Your Choices

Though it’s important to understand the industry you’re investing in, this doesn’t mean that you should stick with a single area simply because this is where your knowledge is strongest. Do your homework and get to know a variety of different areas so you can invest responsibly in several areas. By diversifying your investments, you’ll protect yourself if a particular industry, such as travel, takes an unexpected hit.

Don’t Ignore Essential Security Practices

Don’t get so focused on the overarching business plan that you forget to drill into the details. For example, security is a critical component of every modern business. Whether you’re investing in a tech-based startup or you’re working with a company that relies on cloud-based services for convenient storage and streamlined scalability, you need to know what precautions are in place to keep customers safe. If the startup uses AWS to deliver its product, as an example, ensure that they have the correct AWS security practice in place to ensure the company has a resilient infrastructure

Do Identify the Audience Clearly

Who will purchase the product or service you’re investing in? Dig into the current state of the industry and see how sales have been recently. Identify your competition. Pinpoint what makes this particular business’s offerings better than what’s already on the market. Though you may think a particular item is brilliant, it’s important to verify that there’s a broad audience of others in this niche who will think the same.

Don’t Insist on a Majority Stake

It’s tempting to go for that majority stake when you’re investing in a startup, but this is a deal-breaker for many entrepreneurs. Strive for a fairly structured deal. Consider taking consent rights over certain operating decisions in lieu of a majority position in the company.

A smart startup investment may just position you for an impressive payout in the future if you choose the best company for your funds. Do your research and invest wisely.


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