From the Editor: Apples and Oranges

Have you ever heard the phrase “it’s like comparing apples and oranges”? The general premise of this statement is that apples and oranges are so different that it’s …

Have you ever heard the phrase “it’s like comparing apples and oranges”? The general premise of this statement is that apples and oranges are so different that it’s not fair or easy to compare them. But we select between things as different as apples and oranges before every meal or snack we eat. In order to do this, we have to find ways to compare apples and oranges. Whether we choose one over the other because of taste, color, texture or variety, the fact remains that there are commonalities among even apples and oranges that we can and do use to make decisions.

We encounter the same challenge with investments. It’s easy to decide between the stocks of companies in the same industry or between pieces of property in the same neighborhood. It gets more challenging as more differences are factored in, such as deciding between lending $10,000 to your best friend, using that money to purchase gold or making a down payment on a piece of raw land.

Thus we must treat investment decisions in the same way we treat our fruit: find the common denominators and select based on personal circumstances and tastes.

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In that spirit, NuWire has created a tool we call the Investment Snapshot, evaluating common investment criteria, including:

  • RISK (the amount of risk the investment involves)
  • RETURN (typical projected annual return on investment)
  • CAPITAL (amount of investment required)
  • KNOWLEDGE (the amount of specialized knowledge required to participate in or manage the investment)
  • SUPPLY (easy availability of investment opportunities)
  • TIME (time required to manage the investment)

Look for this tool in our vineyard article and throughout coming issues, and please send us your feedback. If you are interested in a more detailed key, please visit our investment key page.

Jeremy Ames
Executive Editor

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