Ways To Take Your Real Estate Business To The Next Level In 2020

With roughly 2 million active real estate licensees in the United States, real estate is undoubtedly a crowded market nowadays. Even though sometimes it might seem nearly impossible …

Real Estate Agent

With roughly 2 million active real estate licensees in the United States, real estate is undoubtedly a crowded market nowadays. Even though sometimes it might seem nearly impossible to beat your competition to a client and grow your business, the good news is that your real estate business’s potential growth is well within your hands. In order to reach out to new clients, make more sales, and grow your business altogether in 2020, there are a variety of actions you can actively pursue and separate yourself in the ultra-competitive real estate U.S. market. As technology has created a wide range of advances in the real estate industry, there’s a lucrative real estate market for modern real estate agents who embrace them to come ahead from the realtors’ pack and step up their game.

While cold calling and emailing have proven themselves as useful marketing real estate tactics, the time has come for you to leverage some other techniques and technologies that will take your marketing game to the next level. Make sure to pay full attention to the latest trends and implement modern strategies to maximize your market visibility and capture the attention of your potential clients. In this article, we are going to talk about some commercial real estate marketing ideas and strategies for top agents that will indeed help you to become a lead competitor in 2020. 

Obtain The Contact Information From Your Clientele In A Tech-Savvy Way And Make Most Of It  

Possessing the right information about your clientele is essential to ensure success in the real estate business. Still, collecting this information is much easier said than done, considering that most of the customers have an apparent hesitation in handing out their contact information to every realtor they meet while pursuing the home of their dreams. One of the best ways to put your hands on such important contact information is through the open house sign-in sheets. Even though it is meant to preserve the interests of the homeowners, it’s also a simple but effective method for overcoming that reluctance to secure the sort of information that would interest every real estate agent. 

You can use the contact information for various reasons as following up on the people who participated in the open house, to learn a great deal about what sort of people are interested in exactly what sort of properties, to discover about the demographics interested in a particular property, future marketing purposes, and many more. With more and more people using their smartphones, it should come as no surprise that there are apps available to realtors that can help agents quickly create a digital open house sign in sheet styled with their logo, property photos, color palette, custom questions, and follow-up messaging option. Realtors who are engaged in making full use of modern technologies’ potential should implement such techniques to remain a step ahead of their competitors in obtaining crucial information.

Use Drone Photography And Video Marketing 

Capture wide shots of the surrounding landscape and the property’s exterior using drone photography. Then, use the photos to make your listings more exciting than the listings of other real estate agents. We do not suggest you buy a drone and take photography courses so that you can do a couple of shootings and then stash the equipment in the back of your garage. There are numerous drone services specialized in commercial real estate marketing that you can outsource so that you can stay entirely focused on your part of the real estate game.  

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As in many other industries, real estate video materials perform a leading role in attracting customers and making sales. High-quality video content can go a long way for your business. 3D images are also a great way to help potential clients better visualize the actual property you are trying to sell them. Always tend to show your offerings in a fun and engaging way. Produce themed video materials, for example, providing tips and insights for what to look for in a property, certain things to look at before buying a property, or share videos of dream locations and dream real estate properties. 

Make Your Website Mobile Friendly 

We are assuming that you have already acknowledged the importance of owning a professional website to grow your business’s online presence, and you already have one. Still, if you care about your real estate marketing efforts, make sure that you optimize your website for mobile devices if it’s not already taken care of. 

As mobile internet has grown an incredible 504% in daily media consumption since 2011 and is responsible for around 53% of the global website traffic in 2020, the necessity to create a mobile-friendly website that will allow your prospective clients to view all your content and pages properly is at an all-time high. Another option here is to create a mobile app for your real estate business so potential prospective clients can review listings and provide feedback. 

Make The Most Of Your Social Media Presence

Never underestimate the power of social media platforms and regularly share property updates, new ideas, and events with your potential customers on social media. For instance, LinkedIn is an excellent platform where professionals from various industries network. With over 500 million users, LinkedIn connects potential clients and real estate professionals with commercial and residential real estate ideas. Since it’s a highly engaging platform, it lets you share content posts and join group discussion boards where you will exchange opinions with other professionals from the industry and meet a large number of potential property buyers. We would also recommend using Twitter for your business purposes, as it features quite useful marketing tools like the ability to embed multiple images in a single tweet, showcase content from your website, and capture email addresses when you advertise.

Reach Out To Former Clients

Contacting your former clients and engaging them in various ways can do wonders for your real estate business. Try to organize an education seminar, host games, or invite them to accompany you on tour. A short discussion with former clients will give your potential clients the much-needed sense of trust to go ahead and make the deal. 

As people tend to trust the words of their friends or family, referrals from previous and current clients are also a fantastic way to attract some new ones. The more references you have, the more likely you are to land new clients as well. Reach out with clients a few months after they’ve moved into their new place to ask how they are settling and if everything is okay. Include a referral request in your email, and watch how miraculously referral marketing works in the real estate business. 

Final Thoughts

These are a few of the ways to take your business’s growth into your own hands in 2020 and stand out among the crowded real estate market. Pick an idea or two that you think will work for you, test them to see if they are useful, and find ways to optimize them for even more excellent results. Good luck with growing your real estate empire. 


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