If you are a real estate agent and want to make known your services on the worldwide web, an attractive website having an exceptional design is the first step. But there are other considerations that may enable you to get huge traffic on the website and may boost sales respectively.
When it comes to real estate domain, around ninety percent of the people use internet to search for the relevant information. Seeing that the web provides so many opportunities to the real estate agents and representatives, you can afford to reserve effective existence on the worldwide web. In order to achieve the objectives of an online real estate business, the SEO has become more effective and popular than before.
Below are the six different ways through which real estate business can be professionally marketed on search engines.
Incorporation of Local Keyword Phrases
The first thing is make use of the local keyword phrases which may drive the potential customers towards your website. Around 89 percent of the home shoppers start their properties search with a local keyword phrase such as ’Sydney Realtor’.
Numerous realtors provide services to many cities and regions; but in the beginning they usually focus and target the local city before they target other areas eventually. Some of the keyword phrases are listed below.
- Sydney real estate listings
- Sydney realtor
- Sydney real estate agent
- Sydney real estate
- Sydney homes for sale
These keywords are visible on a lot of webpages. When a local city is being targeted, then the Sydney Real Estate keywords can be organized in the following manner.
- About Sydney Realtor
- Living in Sydney
- Sydney Real Estate Testimonials
Adding blog post on the website for those Homes which you want to sell
A real estate agent has the option to represent hundreds of listings on his website. But a professional move is to target those particular properties by writing blog posts which may enable you to drive traffic for the website. Every blog post targeting a particular property’s address make it easy for the buyers to find it through search engines as Google and Bing.
But the content itself is king if it is excellent, unique, attracting and at least 200 words describing the features of the house.Therefore, the address may become the keyword and it can be used in the Meta description, Title tag, Alt tag and file name in photos in addition to the content for sure.
Incorporation of Videos and Photos
A real estate website without photos and videos is not popular nowadays. Most home buyers choose to have a virtual tour of the house through a video which gives them idea about the house and surrounding area. Moreover, if testimonials are presented in a video then they may affect the behavior of the buyers.
When you sell a house, try to get the testimonial on the spot. After viewing the testimonial, the potential home buyer may not think twice about buying the house soon.
Mobile version of the Website
It has been noted that majority of the home buyers tend to search for listings and properties through the mobile phones. These people tend to search while being at home, at work or while eating in a restaurant. The statistics below show the percentage of home shoppers who use mobile phones for searching real estate.
- The foreclosure searches have increased to 180% in recent years through mobile devices.
- Around 89% of new home shoppers search using a mobile device during the home buying process.
So, using a responsive design is a key factor for the mobile configuration.
Getting listed in different directories
Being listed in real estate directories is pertinent as you may get a lot of traffic to your website. The online real estate business can be listed in a lot of directories advertising specially for real estates. One of the most popular directories received page views of 498 million.
Social Media Websites
Social media websites are means to build new relationships and to strengthen the current good ones. As a realtor, having a good presence on social media websites enables you to interact with a lot of home shoppers or clients.