Punta Cana has emerged as a tourism hot-spot — one of the most favored tourist gateway in the world, today. Strategically located on the eastern coast of Dominican Republic, this culturally rich city is fast becoming one of the most lucrative and profitable places to invest in the Caribbean region as well.
Tourists, potential expats and property investors are all finding suitable opportunities to grab lucrative real estate deals and realize their dreams of living in this beautiful piece of land. At the same time, though, a competition is brewing between local real estate agents in the Dominican Republic to upstage each other in an effort to capture their business.
If you are a budding real estate agent, with dream in your eyes of making it big in the Punta Cana real estate market, — understand that shortcuts and cheap tricks, used lure and confuse buyers just to book your profit, will not take you anywhere. Sadly, the Punta Cana real estate market is well known for these type of unethical property agents, which has given a bad name to the entire real estate industry — including the exceptionally talented, honest and professional agents there.
The following tips will not only help you ease anxiety associated with the growing competition in the industry, but also help you grow as a professional, and ethical, real estate agent:
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Focus on creating value: Don’t get intimidated by the influx of competition in your market, or even waste time worrying about it. Instead, work on adding value to the service you provide, and do it with strength and conviction. Try to give more than what is expected, and build relationships with your clients.
Turn foes into friends: This is an important strategy if you plan to be in the business over the long haul. You don’t have to compete with every other real estate agent out there. Remember, at the end of the day you and your competitors are working towards the same end – driving in more business. By becoming business partners or affiliates, you can potentially double your client base.
Choose your team wisely: While recruiting your team members, make sure that they are well-versed in the local language, have something different and refreshing to contribute, and most importantly have a genuine desire to serve honestly.
Know the area: As a professional real estate agent, a lot of your value to potential clients is your knowledge about the local market trends, offers and recourses. You must constantly work towards keeping yourself abreast with the Punta Cana real estate market trends. One way to do that is by referring to Punta Cana Lifestyle Magazine. A real gem, it is the only magazine to be published by a local real estate company, which offers real insight to local market, expert advice from top notch lawyers, tips on making a safe purchase — along with some of the best property listings in Punta Cana.